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VELOCITY IS NOT JUST ABOUT SPEED, IT'S ABOUT MOVING YOUR BRAND TRAJECTORY IN THE RIGHT DIRECTION.

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Stage3 Velocity delivers your next-generation growth marketing plan. We use deep market analysis to assess business challenges, identify opportunities, and build a clear strategy for high-impact revenue growth.

Our Mission

Velocity

One-time purchase model left it vulnerable to market shifts, lacking recurring revenue.

Situation: Amid declining demand, 23andMe faced the challenge of sustaining recurring revenue and long-term brand equity in a crowded direct-to-consumer genetic testing market.

Stats: 23andMe’s one-time purchase model left it vulnerable to market shifts, lacking recurring revenue. This contributed to a 34% revenue drop in Q1 2024, highlighting serious financial instability.

Opportunity: As genetic testing matures, companies can shift from one-time kits to ongoing, personalized products, using DNA insights for tailored solutions and transparent, opt-in partnerships that protect user data and privacy.

Strategy: Leverage DNA insights to offer personalized wellness solutions, enabling smarter lifestyle choices tailored to each individual’s genetic profile. Examples of brand partnerships include skincare, nutrition, and fitness.

23andMe

Demand has plateaued as markets saturate, competition rises, and bookings slow.

Situation: Airbnb faces increasing global regulatory pressure, with stricter rental rules, costly compliance, and inventory reductions in major cities—discouraging professional hosts and slowing growth.

Challenge: Airbnb’s demand has plateaued as markets saturate, competition rises, and bookings slow—making it hard to sustain growth and highlighting the need for innovation beyond lodging.

Opportunity: Remote work has surged to 22% of the U.S. workforce in 2025, creating an opportunity for Airbnb to attract digital nomads with medium and long-term rentals tailored for remote professionals.

Strategy: Airbnb can attract remote workers by showcasing rentals with high-speed Wi-Fi, workspaces, and quiet environments, promoted on a dedicated page to drive engagement and longer bookings from digital nomads.

Airbnb

An aesthetic built on hip-hop culture and sports endorsements now feels dated to Gen Z.

Situation: Defined by an aesthetic built on hip-hop culture and sports endorsements that now feels dated to Gen Z, Beats by Dre needs to shift its identity to maintain its hype with young audiences.

Stats: New competitors have made Beats less distinctive, with many now seeing the brand as style over substance. This perception shift threatens loyalty, as market share fell from 70% in 2014 to 15.3% in 2022.

Opportunity: Beats by Dre can regain relevance by supporting groundbreaking female artists such as EDM and techno, championing their creativity as representation grows, and building community in the global music scene.

Strategy: Beats by Dre can stay relevant by supporting female artists, sponsoring lineups, funding mentorships, and co-creating products—amplifying visibility and building community in the evolving global music scene.

Beats by Dre

Our insights on brands and market trends.

Case Studies

Our value proposition is built on three key pillars.

Why Velocity

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Unbiased, data-driven analysis that cuts through internal politics and assumptions.

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A framework designed to get you from strategy to measurable results faster than an internal effort.

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We don't just solve today's problems; we build the capabilities and structures for future success.

Our Mission

Why Velocity

Objective Clarity

Accelerated Results

Sustainable Momentum

Case Studies

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