TOYOTA NORTH AMERICA EXPORT
Toyota's North American plants not only manufacture vehicles for the U.S. market, but also 32 other countries around the globe. For this marketing campaign, installed at Toyota’s headquarters, the North America Export division was looking for an engaging way to get the complex statistics and message out to both Toyota associates and visitors.
In larger-than-life displays that took over the Toyota headquarters campus, catchy headlines and easy-to-understand infographics made the message enticing to both Toyota associates and visitors. The centerpiece was a circular structure that featured factoids about the teamwork involved to make Toyota exports from the U.S. happen.
TAKE IT TO GO
In addition to the displays, each panel and pull-up banner featured a QR code and NFC tag that let people access all this data and information using only their mobile device, enabling users to learn more about this information at their convenience.