Toyota Crown
TOYOTA CROWN REVEALED
Toyota Crown offers a modern take on the premium sedan experience, offering exciting looks, advanced safety and convenience technologies, and a standard hybrid drivetrain – including a range-topping turbocharged Hybrid Max variant that balances performance and efficiency like never before.
A high-energy, 60-second “sizzle” video for initial use during the reveal event, and then shared online for additional brand engagement. A 6-minute overview video for Toyota's YouTube channel that uses narration to entertain and educate viewers about the vehicle and its various talking points. “Stringout” videos – one for each vehicle grade – for use on Toyota’s newsroom to assist media outlets with producing their own content. A photo album of high-resolution images, also designed for media use and accessible through Toyota’s newsroom.
Photo and Video Shoot
Stage3 Agency arranged a high-security, two-day video shoot to capture footage and images of two Crown model grades as they were set into a range of relevant scenarios. This material was used to produce a range of assets exclusively for the vehicle launch.
