Experience

Grand Seiko Immersive

Case Study

JOURNEY THROUGH THE NATURE OF TIME

For Grand Seiko’s exhibit at Design Miami, we created an immersive virtual experience that transports visitors to the breathtaking locations that inspired two Grand Seiko timepieces – Urban Bamboo (SBGJ259) and Nanbu Tekki (SBGK017).

3D Photoreal Visuals

Through 3D models and animations, a photorealistic bamboo forest in Japan and an Edo-period metal workshop are recreated in Unreal Engine 5. Set to a soundtrack from the producer duo ARTBAT and bolstered with Stage3’s dramatic product footage, audiences are taken on an unforgettable journey that further enhances the beauty of these two watches.

The Grand Seiko Lion

The lion has been a symbol for Grand Seiko since the brand’s introduction in the 1960s. For the Design Miami event, we reimagined the lion in 3D to introduce the journey.